Porter’s Five Forces: Evaluating Education Management Practices in the Postgraduate Program of UIN RM Said Surakarta, Indonesia

Abstract

This research investigated strategic management in the postgraduate program at the Islamic Education Management School. It concentrated on strategy formulation, implementation, and evaluation to assess the curriculum, operation, and competition. Moreover, it used a descriptive design and content analysis to develop SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis and Porter's Five Forces model. This study, with 19 participants, gathered information through a questionnaire, a checklist, and document analysis. The results disclosed that curriculum implementation was not satisfactory and the S3 MPI program did not offer adequate curriculum content, and no innovation was well-prepared. Based on the SWOT analysis, curriculum, faculty quality, and marketable content were present posing threats. Innovations and strategic management to contest within internal competitors are low, and no consideration has been available to urge and expand S3 MPI in the global market. Perceptions of teaching quality, brand image, research sources, and admissions procedures fail to signify proper strategic management implementation.