Synergy Empowerment and Social Transformation: Developing Entrepreneurship Independence in a Business School

Joko Suryono, Mahendra Wijaya, Heru Irianto, Mohamad Harisudin


Forming and developing a synergy of empowering actors is needed to create jobs, change the economy, and build a microlens, and institutional logic perspective. The synergy of interest actors is the synergistic relationship built by interest actors. Collective resource capabilities can address community problems and expand community opportunities, supporting individual and community empowerment. They form descriptive qualitative research using a single case study approach. The data collection technique was conducted using an observation participative partition, in-depth interview. Validation with the triangulation method involves sources, methods, and objects from field observations. Results show that SBS is a non-formal entrepreneurship school with a vision of creating young entrepreneurs and developing their potential through a culture of synergy. Strategic implementation of collaborative, action group partnerships in SBS occurs through communication activities. The communication model developed is interpersonal and group communication. Interpersonal communication uses local language messages, while polite language is able to touch and respect individual and group self-esteem. Group communication is one of the concepts in understanding behavior. The leadership developed at SBS leads to visionary leadership. Synergy, leadership, and entrepreneurial orientation impact the independence of alumni students in the form of self-confidence, acting freely in running their business.



Synergy culture; communication; leadership; entrepreneurial orientation; independence

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