Technology Integrated on Media Literacy in Economic Studies on Higher Education

Abstract

This study aims to analyze the technology integrated into media literacy in higher education. This research uses a qualitative approach. The type of case study in this research is explanatory. Data collection was carried through interviews to analyze integrated technology to help students understand media literacy and student interest in using android-based applications. Then, to identify the competency level of student media literacy and product feasibility using questionnaires data collection. Researchers collaborated with 36 students of economic studies year 2017. This study shows that students can use technology in media literacy activities in development economics, but there was a problem in understanding the context and content. After introducing the Android Economic Development Application (EDA), students can improve their media literacy understanding. The EDA application is feasible to use with a percentage of 79.96% and easy-to-use. Students' media literacy competency level also increased from 28% to 69% at the medium level. The EDA application makes it easy for students to get information about the meaning, characteristics, competence, and media literacy level. This study shows that this application effectively improves students' critical thinking skills in the learning process. However, media literacy activists also need to encourage media literacy activities to passively refrain from spreading fake news and actively spreading media literacy awareness. The application of EDA is expected to guide students in facing the digital economy.